Since the mid-70s hoodies have become synonymous with urban and street fashion.  Before this time hoodies were simply worn as a practicality by people working outside or playing sports to protect from the weather.  As hip-hop and urban culture became popular in the mid-70s hoodies started to become more of a trend than a practicality.  Hip-hop and rap icons made sportswear stylish and with it the popularity of the hoody soared too.

Read More